OUR STORY
About Chahana Jewel Co.
Chahana Jewel Co. is a premium imitation jewellery brand created for women who value authenticity, quality, and effortless style. Rooted in thoughtful design and careful craftsmanship, our jewellery is made to complement real lives, real moments, and real stories.
In a market driven by fast fashion, Chahana Jewel Co. stands for consistency and trust. Each piece is curated with a focus on anti-tarnish durability, skin-friendly comfort, and refined finish, ensuring jewellery that feels reliable from the first wear to the many that follow.
Our collections are designed to be versatile, timeless, and easy to style, making them suitable for everyday elegance as well as special occasions. We believe premium imitation jewellery should offer beauty without compromise—on comfort, safety, or quality.
Behind every piece lies a detailed process of selection, finishing, and inspection. We invest deeply in quality control so our customers can shop with confidence, knowing that what they receive reflects our standards and values.
Chahana Jewel Co. exists to celebrate individuality and meaningful moments—because jewellery should do more than complete an outfit; it should become part of your journey.
For every story, you celebrate.
Founder's Note
From Shweta Shetty, Founder
Chahana Jewel Co. is a personal reflection of my journey as a stylist and a woman who believes in meaningful details.
As a professional make-up artist, I have spent years understanding how styling transforms confidence. Jewellery, I realised early on, is not just an accessory—it is the final element that brings a look together and gives a woman her sense of presence.
Working closely in the beauty and styling industry helped me identify what truly matters: jewellery that is comfortable, dependable, and thoughtfully designed. Chahana Jewel Co. was born from this understanding—to make styling easier and more trustworthy for women.
This brand is not built for short-term success. It is built as a legacy, something honest and enduring that I would proudly want my daughter to carry forward. When you build for the future, quality becomes a responsibility and trust becomes the foundation.
Every piece we offer carries intention, care, and consistency. Thank you for trusting Chahana Jewel Co. to be part of your story.
— Shweta Shetty
Founder, Chahana Jewel Co.
